Articles & Publications by Dr. Bruce Copley

From Uh-Oh to Aa-Ha

Communication in its many forms and manifestations always involves conveying some kind of message or story. The resulting impact is always determined by both the sender and the receiver…

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Developing & Managing Intangible Assets

It is common practice to evaluate an organisation’s performance and success by considering only its TANGIBLE FINANCIAL ASSETS such as market value and share and net book value. There is however another very important ‘ hidden ‘ component known as the INTANGIBLE VALUE…

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